Having produced this profile， the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper， on the Internet say， even an agency or perhaps a headhunter.
Having decided on the best recruitment method， the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews， psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.
The company will then have to negotiate terms with this candidate and， hopefully， this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.
Background Information
3、Career Planning： how to assess the career opportunities provided by different types of companies
Career Planning
Even after a job is offered and accepted， career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator， the plans should be achievable. If everyone planned to be president of a company， most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals， since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.
Career Development： the importance of acquiring a range of skills throughout your career
It is important a person to have a range of skills in the course of his career development. When he has a range of skills， he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition， a person with a range of skills is more likely to work his way up to the top of the corporate ladder.
4、Human Resources： how to provide effective support for new members of staff
Training： The importance of a continuous programme of staff training within a company
Staff Management： how to achieve and maintain high motivation among a workforce
Motivating Employees： Employees tend to be more satisfied with their jobs if they are provided （1） compensation that is aligned with their performance， （2） job security， （3） a flexible work schedule， and （4） employee involvement programs. Firms should offer job security， compensation that is tied to employee performance， more flexible work schedules， and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance， firms may be able to a higher production level by providing greater job satisfaction.
5、Marketing Research
Managers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example， Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest， Illinois， needs to know what percentage of its target market has heard of Barat， how they heard， what they know， and how they feel about Barat. In such situations， the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.
We define marketing research as the systematic design， collection， analysis， and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities， ranging from market potential and market share studies， to assessments of customer satisfaction and purchase behavior， to studies of pricing， distribution， and promotion activities.
A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments， they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.
6、Marketing： the importance of packaging products appropriately
In recent times， numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention， to describing the product， to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example， in an average supermarket， which stocks 15，000 to 17，000 items， the typical shopper passes by some 300 items per minute， and 53 percent of all purchases are made on impulse. In this highly competitive environment， the package may be the seller’s last chance to influence buyers. It becomes a “five-second commercial.” The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year， creating the equivalent of $26 million worth of advertising.
- 2007年11月商务英语考试高级口试真题
- › 2007年6月四川省大学英语三级考试真题B卷(5)
- › 2007年6月四川省大学英语三级考试真题B卷(4)
- › 2007年6月四川省大学英语三级考试真题B卷(3)
- › 2007年6月四川省大学英语三级考试真题B卷(2)
- › 2007年6月四川省大学英语三级考试真题B卷(1)
- › 2007年6月英语三级考试B级真题及答案(5)
- › 2007年6月英语三级考试B级真题及答案(4)
- › 2007年6月英语三级考试B级真题及答案(3)
- › 2007年6月英语三级考试B级真题及答案(2)
- › 2007年6月英语三级考试B级真题及答案(1)
- › 2007年6月英语三级考试A级真题及答案(5)
- › 2007年6月英语三级考试A级真题及答案(4)
- 在百度中搜索相关文章：2007年11月商务英语考试高级口试真题
- 在谷歌中搜索相关文章：2007年11月商务英语考试高级口试真题
- 在soso中搜索相关文章：2007年11月商务英语考试高级口试真题
- 在搜狗中搜索相关文章：2007年11月商务英语考试高级口试真题